Yaay.sn (yaay=maman en wolof)

A platform for mothers online, educational and offering everyday decision-making tools

Project start date : 01/01/2014

Beneficiary country : Senegal

Healthcare themes targeted

  • Mother and child health
  • Nutrition
  • Sexual and reproductive health
  • Vaccination
  • Cancer
  • Dermatology
  • Other

Fields of application

  • Information, education and communication for behaviour change (IEC)

Stage of development

  • Pilot project/testing/trials

Financing method

  • Other (please specify)

Area where the project is utilised

  • National (in one country only)

Economic model(s)

  • Income generated by beneficiaries
  • Subsidies
  • Advertising
  • Sales of data analysis
  • Donations

Target audience

  • Entire population
  • Pregnant women
  • Patient family/entourage
  • Other

Project objectives

  • Decreased morbidity

Materials used

  • Smartphone
  • Tablet
  • Computer

Technologies used

  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

About the sponsor

Nelam Services

Nelam Services is a creative digital production company. It is a communications agency that specialises in the design of digital products, services, and strategies in Senegal. Its areas of expertise are web and mobile developing, design/multimedia, and project management. Nelam services is behind a number of concepts with social and cultural impact.

Sector : Industrial (Startups, enterprises, etc.)

Country of origin : Senegal

Contact : Sponsor website Project website

Offline use


Open source


Open data


Independent evaluation



  • Nest

    Healthcare (professionals and structures)

  • Orange

    Institutions (Communities, public authorities, NGOs, foundations, etc.)

  • Club Yaay

    Industrial (Startups, enterprises, etc.)