Using mobile technology to verify the authenticity of products before buying
Project start date : 01/07/2009
Beneficiary country : Nigeria United States of America (the) Kenya India Pakistan
About the project
Sproxil builds trust across supply chains with mobile technology solutions that emphasize direct engagement from the factory through to the consumer. Our technology solutions allow brand owners to engage with trade partners, influencers, and consumers to earn and grow brand loyalty while protecting the brand from supply chain fraud, including counterfeiting and theft. At the point of purchase, the consumer scratches the label affixed on the product he or she purchases to reveal a unique 13 digit pin, which he/she then texts to Sproxil’s shortcode (38353) free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.
Sproxil has 4 major solutions:
Sproxil Defender™ – Point-of-sale product verification solution that protects consumers from counterfeit products and pinpoints the location of fakes.
Protect your consumers
Get the precise location of fakes [&] stolen products
Safeguard your brand from reputation damage
Sproxil Ally™ – Trade loyalty solution for distributors and retail points to earn and redeem gratifying rewards for promoting your brands.
Map your complete supply chain
Discover new retail points
Communicate directly with your trade partners
Sproxil Champion™ – A mobile-driven [&] sales enablement solution for on-pack consumer promotions, with built-in fraud protection. Benefits
Gain deep insights on consumer purchasing habits
Optimize marketing spend
Deliver highly-targeted instant rewards directly to consumers
Sproxil Informer™ - A robust track and trace plus reverse logistics solution to secure, monitor and make rapid decisions across global supply chains.
Upgrade your supply chain security
Know where goods are stuck and rapidly investigate
Conduct surprise supply chain audits anywhere
Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.
Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.
N/C Full-Time equivalents
10 Service providers
50 000 000
Number of beneficiaries since launch
- Entire population
- Improved treatment
- Cellular (mobile) phone
- Mobile telecommunications (without data connection)
- Mobile app (Android, iOS, Windows Phone, HTML5, etc.)
- Other (please specify)
About the sponsor
Sproxil is a global brand protection and consumer engagement company that works with brands to empower their consumers to identify and protect themselves from counterfeit and substandard products.
Sector : Healthcare (professionals and structures)
Country of origin : United States of America (the)
Contact : Sponsor website Project website
Yes, evaluated independently