mMOM Thai Nguyen
Improving maternal and perinatal care for ethnic minorities in Thai Nguyen, Vietnam through an integrated eHealth program
Project start date : 01/08/2013
Beneficiary country : Viet Nam
About the project
The overall objective is to determine whether the implementation of an integrated mHealth intervention will improve access to maternal and child health services for ethnic minority women (EMW) living in mountainous and difficult-to-reach areas of Vietnam. The mMOM project implemented an innovative, integrated mHealth program to improve the maternal, newborn and child health (MNCH) of ethnic minority women (EMW) in remote and mountainous areas of Thai Nguyen, Vietnam. EMW’s disproportionately poor MNCH outcomes, and evidence suggesting that current MNCH approaches in Thai Nguyen fall short in providing effective maternal care, provided a rationale for an mHealth intervention to deliver the necessary MNCH information, in a timely manner, directly to community women via mobile phone.
Problem to solve: The high mortality rates and poor reproductive health among ethnic minority mothers and their newborns in mountainous and difficult-to-reach areas.
1. To determine the social, cultural and geographic conditions that contribute to poor maternal and child health and limited utilization of health services among the EMW and their children in the Thai Nguyen region.
2. To develop and pilot the use of mHealth as an integrated part of the HMIS integrated eHealth and user-provider interaction model with EMW for RH behavior change communication (BCC) in Thai Nguyen province of Vietnam.
3. To determine the social, cultural and technical barriers and facilitators that impact the implementation of this pilot intervention and the further scaling up this pilot intervention to other regions in Vietnam and other similar resource poor health system settings.
4. To determine the positive and negative impacts of this pilot intervention on the awareness and use of maternal and perinatal health servicesand on issues of equity, governance and the enhanced integration of health systems.
5. To improve capacity of health managers, health workers, and researchers in managing, implementing and researching mHealth projects for better health system outcomes.
14 Full-Time equivalents
1 Service providers
Number of beneficiaries since launch