mMOM Thai Nguyen

Improving maternal and perinatal care for ethnic minorities in Thai Nguyen, Vietnam through an integrated eHealth program

Project start date : 08/01/2013

Last updated : 04/09/2023

Beneficiary country : Viet Nam

Healthcare themes targeted

  • Mother and child health
  • Nutrition
  • Sexual and reproductive health

Fields of application

  • Information, education and communication for behaviour change (IEC)

Stage of development

  • Pilot project/testing/trials

Financing method

  • Public (grant/subsidies, call for proposals/call for tender, etc.)
  • Government agency (USAID, etc.)

Area where the project is utilised

  • Local (in one city/town/village)

Economic model(s)

  • Revenue generated by the beneficiaries/healthcare facilities
  • Subsidies

Target audience

  • Pregnant women
  • Young children (0-5 years)

Project objectives

  • Decreased mortality
  • Decreased morbidity
  • Reduced suffering
  • Improved treatment

Materials used

  • Cellular (mobile) phone

Technologies used

  • Mobile telecommunications (without data connection)

Offline use


Open source


Open data


Independent evaluation

Yes, auto-evaluated or evaluated by a related organization

About the sponsor

Institute of Population, Health and Development

The Institute of Population, Health and Development (PHAD) will serve as adviser to the nation to improve health. PHAD strives to provide advice that is unbiased, based on evidence, and grounded in science. This expression of mission conveys function (“adviser”) object (“the nation”) and purpose (“to improve health”). It suggests the institutional value of service, the range of products and personnel required to advise well, the audiences and potential users of PHAD products, and PHAD’s aspiration to advance health in Vietnam, in the region and the world. The overarching aim of the next ten years is to increase the impact of what PHAD does: shaping both ideas and actions through analysis, education, and advice to decision makers, and thereby influencing outcomes for improved health. Depending on specific circumstances of the topic and product, PHAD audiences include policy makers, professionals, leaders in every sector of society, and the public at large. To increase its impact, PHAD must do five things well:
1) Select wisely the individual topics and the portfolio of projects undertaken. 2) Conduct its work with the highest possible quality, in a timely and efficient manner. 3) Communicate strategically and effectively. 4) Evaluate what we do from the vantage point of our sponsors, constituents, and audiences. 5) Mobilize the human, physical, and financial resources needed for the task.

Sector : Institutions (Communities, public authorities, NGOs, foundations, etc.)

Country of origin : Viet Nam

Contact : Sponsor website Project website


  • Thai Nguyen Provincial Health Department

    Healthcare (professionals and structures)

  • Centre for Addiction and Mental Health (CAMH)

    Academic entities (Universities, research laboratories, etc)

  • Medical Investment and Communication JSC (VEH)

    Industrial (Startups, enterprises, etc.)

  • Simon Fraser University

    Academic entities (Universities, research laboratories, etc)

  • Ministry of Health of Vietnam