Using digital technologies to improve maternal and infant health care access

Project start date : 15/06/2013

Beneficiary country : Cameroon Nigeria

Healthcare themes targeted

  • Mother and child health
  • Sexual and reproductive health
  • Vaccination

Fields of application

  • Information, education and communication for behaviour change (IEC)

Stage of development

  • Routine project/operational

Financing method

  • Public (grant/subsidies, call for proposals/call for tender, etc.)
  • Private (private investors, crowdfunding, philanthropy, etc.)
  • NGO
  • Intergovernmental or international agency

Area where the project is utilised

  • International (in several countries)

Economic model(s)

  • Income generated by beneficiaries
  • Subsidies
  • Advertising
  • Sales of data analysis

Target audience

  • Healthcare professionals and structures (hospitals, healthcare centres/clinics, health networks)
  • Pregnant women
  • Children - adolescents (ages 6-18)
  • Young children (0-5 years)

Project objectives

  • Decreased mortality
  • Decreased morbidity

Materials used

  • Cellular (mobile) phone
  • Smartphone
  • Tablet
  • Computer
  • Connected objects

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

About the sponsor


GiftedMom is a social entreprise that uses digital technologies to improve maternal and infant health care access. Our current clients are:
– international health NGOs such as UNFPA,to whom we sell our white-label mhealth platform to impact women in the Far North region of Cameroon.
– Mobile network operators: we sell health content to these clients.
– FMCGs and Pharmas : we sell user data and in-message ads.

Sector : Industrial (Startups, enterprises, etc.)

Country of origin : Cameroon

Contact : Sponsor website Project website

Offline use


Open source


Open data


Independent evaluation

Yes, auto-evaluated or evaluated by a related organization