A platform for mothers online, educational and offering everyday decision-making tools
Main beneficiary country:Senegal
Country of origin: Senegal
Healthcare themes targeted
Stage of development:
Area where initiative is utilised
Initiative start date
In 2013, we had the idea of creating a platforms for discussion amongst these yaays, using the full range of digital tools. Digital tools have an amazing capacity to amplify the impact of quantifiable actions. And beyond these spaces for sharing, Yaay’s ambition is to become a channel for educating mothers and building their independence.
Information, education and communication for behaviour change (IEC)
4500 Number of beneficiaries since launch
2500 Number of users per Month
Health: Healthcare professionals and structures
Organizational: Communities, public authorities, NGOs, associations, foundations, etc.
Industrial: Startups, enterprises, etc.