Fondation Pierre Fabre

A platform for mothers online, educational and offering everyday decision-making tools

Main beneficiary country:

About the sponsor

Nelam Services

Nelam Services is a creative digital production company. It is a communications agency that specialises in the design of digital products, services, and strategies in Senegal. Its areas of expertise are web and mobile developing, design/multimedia, and project management. Nelam services is behind a number of concepts with social and cultural impact.

Sector: Industrial: Startups, enterprises, etc.

Country of origin: Senegal

The organisation has:

Full-Time Equivalents
Service providers

Initiative overview

Healthcare themes targeted

  • Mother and child health
  • Nutrition
  • Sexual and reproductive health
  • Vaccination
  • Cancer
  • Dermatology
  • Psychology, healthy living

Stage of development:

  • Pilot project/testing/trials

Area where initiative is utilised

  • National (in one country only)

Initiative start date

  • 01/01/2014


Financing method

  • Equity capital, corporate intrapreneurship

Economic model(s)

  • Income generated by beneficiaries
  • Subsidies
  • Advertising
  • Sales of data analysis
  • Donations

About the initiative

In 2013, we had the idea of creating a platforms for discussion amongst these yaays, using the full range of digital tools. Digital tools have an amazing capacity to amplify the impact of quantifiable actions. And beyond these spaces for sharing, Yaay’s ambition is to become a channel for educating mothers and building their independence. is an digital platform for mothers online. It is educational and offers everyday decision-making tools for mothers, in key subjects like healthcare, education, and careers/entrepreneurship. Yaay wants to create an entire digital ecosystem around these mothers who are seeking peace of mind and have their own professional and social ambitions: with a managed Facebook page, website, and a coming mobile app for mother and baby health. The content is mainly collaborative with a network of experts and contributions from the. The platform organises digital events with experts to raise awareness and educate about health via social media, in particular via its Facebook live channel. Conferences also enable the community to interact with professionals directly. Recently covered themes include cancer, couple psychology, sexuality, and societal problems linked to health.

Fields of application:

Information, education and communication for behaviour change (IEC)

Target audience

  • Entire population
  • Pregnant women
  • Patient family/entourage
  • Parents, educators

Initiative objectives

  • Decreased morbidity

Key figures

4500 Number of beneficiaries since launch

2500 Number of users per Month

Materials used

  • Smartphone
  • Tablet
  • Computer

Technologies used

  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

Offline use


Open Source


Open Data


Independent evaluation




Health: Healthcare professionals and structures


Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Club Yaay

Industrial: Startups, enterprises, etc.