Using mobile technology to verify the authenticity of products before buying
Main beneficiary countries:Nigeria - United States - Kenya - India - Pakistan
Sproxil Inc.
Sproxil is a global brand protection and consumer engagement company that works with brands to empower their consumers to identify and protect themselves from counterfeit and substandard products.
Sector: Health: Healthcare professionals and structures
Country of origin: United States
Healthcare themes targeted
Stage of development:
Area where initiative is utilised
Initiative start date
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Economic model(s)
Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.
Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.
Sproxil builds trust across supply chains with mobile technology solutions that emphasize direct engagement from the factory through to the consumer. Our technology solutions allow brand owners to engage with trade partners, influencers, and consumers to earn and grow brand loyalty while protecting the brand from supply chain fraud, including counterfeiting and theft.
At the point of purchase, the consumer scratches the label affixed on the product he or she purchases to reveal a unique 13 digit pin, which he/she then texts to Sproxil's shortcode (38353) free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.
Sproxil has 4 major solutions:
Sproxil Defender™ - Point-of-sale product verification solution that protects consumers from counterfeit products and pinpoints the location of fakes.
Sproxil Ally™ - Trade loyalty solution for distributors and retail points to earn and redeem gratifying rewards for promoting your brands.
Benefits
Sproxil Champion™ - A mobile-driven & sales enablement solution for on-pack consumer promotions, with built-in fraud protection. Benefits
Sproxil Informer™ - A robust track and trace plus reverse logistics solution to secure, monitor and make rapid decisions across global supply chains.
Benefits
- Medicines safety and security
50000000 Number of beneficiaries since launch
Yes
No
No
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evaluated independently
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