Fondation Pierre Fabre

Using mobile technology to verify the authenticity of products before buying

Main beneficiary countries:
Mali - Nigeria - Tanzania - United States - Italy - Kenya - India - Pakistan

About the sponsor

Sproxil Inc.

Sproxil is a global brand protection and consumer engagement company that works with brands to empower their consumers to identify and protect themselves from counterfeit and substandard products.

Sector: Health: Healthcare professionals and structures

Country of origin: United States

The organisation has:

0
Full-Time Equivalent
58
Employees
0
Volunteer
10
Service providers

Initiative overview

Healthcare themes targeted

  • Access to quality medicines/pharmacies

Stage of development:

  • Routine project/operational

Area where initiative is utilised

  • International (in several countries)

Initiative start date

  • 07/01/2009

Financing

Financing method

  • Public (grant/subsidies, call for proposals/call for tender, etc.)
  • Private (private investors, crowdfunding, philanthropy, etc.)
  • NGO
  • Government agency (i.e AFD, USAID, etc.)

Economic model(s)

  • Income generated by clients. (Manufacturing companies) who pay for our services

About the initiative

Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.

Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.

Sproxil provides manufacturers with tamper evident labels which are affixed to units of the product. At the point of purchase, the consumer scratches the label to reveal a unique 13 digit pin, which he then texts to Sproxil's shortcode free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.

Fields of application:

- Medicines safety and security

Target audience

  • Entire population

Initiative objectives

  • Improved treatment

Key figures

50000000 Number of beneficiaries since launch

Materials used

  • Cellular (mobile) phone

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Geolocation
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)
  • Call center

Offline use

Yes

Open Source

No

Open Data

No

Independent evaluation

Yes
evaluated independently

Partners

Collaborators

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