Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.
Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.
Sproxil builds trust across supply chains with mobile technology solutions that emphasize direct engagement from the factory through to the consumer. Our technology solutions allow brand owners to engage with trade partners, influencers, and consumers to earn and grow brand loyalty while protecting the brand from supply chain fraud, including counterfeiting and theft.
At the point of purchase, the consumer scratches the label affixed on the product he or she purchases to reveal a unique 13 digit pin, which he/she then texts to Sproxil's shortcode (38353) free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.
Sproxil has 4 major solutions:
Sproxil Defender™ - Point-of-sale product verification solution that protects consumers from counterfeit products and pinpoints the location of fakes.
- Protect your consumers
- Get the precise location of fakes & stolen products
- Safeguard your brand from reputation damage
Sproxil Ally™ - Trade loyalty solution for distributors and retail points to earn and redeem gratifying rewards for promoting your brands.
- Map your complete supply chain
- Discover new retail points
- Communicate directly with your trade partners
Sproxil Champion™ - A mobile-driven & sales enablement solution for on-pack consumer promotions, with built-in fraud protection. Benefits
- Gain deep insights on consumer purchasing habits
- Optimize marketing spend
- Deliver highly-targeted instant rewards directly to consumers
Sproxil Informer™ - A robust track and trace plus reverse logistics solution to secure, monitor and make rapid decisions across global supply chains.
- Upgrade your supply chain security
- Know where goods are stuck and rapidly investigate
- Conduct surprise supply chain audits anywhere