Sproxil Defender

Using mobile technology to verify the authenticity of products before buying

Main beneficiary countries:
Mali - Nigeria - Tanzania - United States - Italy - Kenya - India - Pakistan

About the sponsor

Sproxil Inc.

Sproxil is a global brand protection and consumer engagement company that works with brands to empower their consumers to identify and protect themselves from counterfeit and substandard products.

Sector: Health: Healthcare professionals and structures

Country of origin: United States

Contact the sponsor

Sponsor website

Initiative website

The organisation has:

Full-Time Equivalent

Employees

Volunteer

Service providers

Initiative overview

Healthcare themes targeted

Access to quality medicines/pharmacies

Stage of development:

Routine project/operational

Area where initiative is utilised

International (in several countries)

Initiative start date

07/01/2009

Financing

Financing method

Public (grant/subsidies, call for proposals/call for tender, etc.)
Private (private investors, crowdfunding, philanthropy, etc.)
NGO
Government agency (i.e AFD, USAID, etc.)

Economic model(s)

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Income generated by clients. (Manufacturing companies) who pay for our services

About the initiative

Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.

Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.

Sproxil provides manufacturers with tamper evident labels which are affixed to units of the product. At the point of purchase, the consumer scratches the label to reveal a unique 13 digit pin, which he then texts to Sproxil's shortcode free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.

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- Medicines safety and security

Target audience

Entire population

Initiative objectives

Improved treatment

Key figures

50000000 Number of beneficiaries since launch

Materials used

Cellular (mobile) phone

Technologies used

Mobile telecommunications (without data connection)
Internet
Geolocation
Mobile app (Android, iOS, Windows Phone, HTML5, etc.)
Call center

Offline use

Yes

Open Source

Open Data

Independent evaluation

Yes
evaluated independently