Fondation Pierre Fabre

Using mobile technology to verify the authenticity of products before buying

Main beneficiary countries:
Nigeria - United States - Kenya - India - Pakistan

About the sponsor

Sproxil Inc.

Sproxil is a global brand protection and consumer engagement company that works with brands to empower their consumers to identify and protect themselves from counterfeit and substandard products.

Sector: Health: Healthcare professionals and structures

Country of origin: United States

The organisation has:

0
Full-Time Equivalent
39
Employees
0
Volunteer
10
Service providers

Initiative overview

Healthcare themes targeted

  • Access to quality medicines/pharmacies

Stage of development:

  • Routine project/operational

Area where initiative is utilised

  • International (in several countries)

Initiative start date

  • 07/01/2009

Financing

Financing method

  • Public (grant/subsidies, call for proposals/call for tender, etc.)
  • Private (private investors, crowdfunding, philanthropy, etc.)
  • NGO
  • Government agency (i.e AFD, USAID, etc.)

Economic model(s)

  • Income generated by clients. (Manufacturing companies) who pay for our services

About the initiative

Counterfeit medicines kill millions around the world yearly, especially in third world and developing countries. With Sproxil Defender, consumers can protect themselves from fake medicine in seconds, at no cost to them.

Many manufacturers have previously tried holograms, barcodes and other technology, which require special equipment. However, with Sproxil Defender, the most basic feature phones can be used, ensuring that even the economically disadvantaged members of the society can use the service, for free.

Sproxil builds trust across supply chains with mobile technology solutions that emphasize direct engagement from the factory through to the consumer. Our technology solutions allow brand owners to engage with trade partners, influencers, and consumers to earn and grow brand loyalty while protecting the brand from supply chain fraud, including counterfeiting and theft.

At the point of purchase, the consumer scratches the label affixed on the product he or she purchases to reveal a unique 13 digit pin, which he/she then texts to Sproxil's shortcode (38353)  free of charge. Within seconds he receives a response on the authenticity of the product. This verification is also available through the Sproxil website, the Sproxil consumer app, and a dedicated call center.

Sproxil has 4 major solutions:

 

Sproxil Defender™ - Point-of-sale product verification solution that protects consumers from counterfeit products and pinpoints the location of fakes.

  • Protect your consumers
  • Get the precise location of fakes & stolen products
  • Safeguard your brand from reputation damage

 

Sproxil Ally™ - Trade loyalty solution for distributors and retail points to earn and redeem gratifying rewards for promoting your brands.

Benefits

  • Map your complete supply chain
  • Discover new retail points
  • Communicate directly with your trade partners

 

Sproxil Champion™ - A mobile-driven & sales enablement solution for on-pack consumer promotions, with built-in fraud protection. Benefits

  • Gain deep insights on consumer purchasing habits
  • Optimize marketing spend
  • Deliver highly-targeted instant rewards directly to consumers

Sproxil Informer™ -  A robust track and trace plus reverse logistics solution to secure, monitor and make rapid decisions across global supply chains.

Benefits 

  • Upgrade your supply chain security
  • Know where goods are stuck and rapidly investigate
  • Conduct surprise supply chain audits anywhere

 

Fields of application:

- Medicines safety and security

Target audience

  • Entire population

Initiative objectives

  • Improved treatment

Key figures

50000000 Number of beneficiaries since launch

Materials used

  • Cellular (mobile) phone

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Geolocation
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)
  • Call center

Offline use

Yes

Open Source

No

Open Data

No

Independent evaluation

Yes
evaluated independently

Partners

Collaborators

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