Fondation Pierre Fabre

Empowering skilled birth attendants to provide a safer birth for mothers and newborns everywhere

Main beneficiary countries:
Ethiopia - Laos - India - Kenya - Ghana - South Africa - Philippines - Guinea - Sierra Leone - Benin

About the sponsor

Maternity Foundation

Maternity Foundation is a Danish development organization that aims to reduce maternal and newborn mortality in developing countries. With the vision ‘No women should die giving life’, Maternity Foundation works to empower and mobilize women to seek care, to build the capacity of and train health practitioners, so that more women give birth with skilled birth attendance. With the support of MSD for Mothers, Maternity Foundation’s own program, the Integrated Maternal Health Program in Ethiopia, works with local partners in the capacity building of health care workers and empowering the community to seek care. Maternity Foundation has an entrepreneurial approach that focuses on developing evidence-based solutions that can be scaled up to benefit as many women and newborns as possible. To this end, the organization works closely with leading researchers and academics.

Sector: Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Country of origin: Denmark

The organisation has:

Full-Time Equivalents
Service provider

Initiative overview

Healthcare themes targeted

  • Mother and child health

Stage of development:

  • Routine project/operational

Area where initiative is utilised

  • International (in several countries)

Initiative start date

  • 05/01/2015


Financing method

  • Private (private investors, crowdfunding, philanthropy, etc.)
  • NGO
  • Individuals and family foundations

Economic model(s)

  • Donations

About the initiative

According to the September 2016 Lancet Maternal Health Series, it is estimated that globally three-quarters of women now deliver with assistance from a skilled birth attendant. However, it is not enough to just encourage women to give birth in health facilities, as quality of care remains a pressing issue— many facilities continue to lack emergency obstetric care (as well as even the most basic capability to manage uncomplicated deliveries) and fail to provide respectful, evidence-based routine care. This is a direct result of the fact that many skilled birth attendants do not have the skills and knowledge needed to prevent the leading causes of maternal and neonatal death. In addition many skilled birth attendants have little in the way of up-to-date, guideline-adherent, easy to understand, practical job aids to help them deal with obstetric and newborn emergencies. And for skilled birth attendants in low delivery volume facilities, emergencies do not occur sufficiently often for them to become experienced in complication management. Thus the Safe Delivery App addresses the lack of direct and instant access to evidence-based and up-to-date clinical guidelines on Basic Emergency Obstetric and Neonatal Care. It addresses related issues of poor quality of care during emergency situations in childbirth and the neonatal period.

The Safe Delivery App as a tool to improve skills, knowledge and practice can be used in a variety of ways determined by the need of existing health systems, programs, facilities and individual skilled birth attendants. Examples include that it can be used continuously for learning in users’ own time, in the face of emergent need, or for refresher training. It can be very complimentary to traditional pedagogical approaches to basic emergency maternal and neonatal care training by adding a stronger visual, animated, interactive and demonstrative element to training. It is complimentary to best practices in these trainings because it promotes high frequency, low dose training in practical settings; translation of skills into practice and supervisory follow-up.

The Safe Delivery App is a smartphone application that provides skilled birth attendants with direct and instant access to evidence-based and up-to-date clinical guidelines on Basic Emergency Obstetric and Neonatal Care. The App leverages the growing ubiquity of mobile phones to provide life-saving information and guidance through easy-to-understand animated instruction videos, action cards and drug lists. It can serve as a training tool both in pre- and in-service training, and equips birth attendants even in the most remote areas with a powerful on-the-job reference tool. The App was created in 2012 with support from MSD for Mothers, and in collaboration with the University of Copenhagen and the University of Southern Denmark. The App is also currently supported by the Bill & Melinda Gates Foundation. The content of the app is based on global clinical guidelines and has been validated with an international group of global health experts.

Field report of the initiative

Fields of application:

Health professional training

Target audience

  • Healthcare professionals and structures (hospitals, healthcare centres/clinics, health networks)

Initiative objectives

  • Decreased mortality
  • Decreased morbidity
  • Reduced suffering
  • Improved treatment

Key figures

2500 Number of beneficiaries since launch

1250 Number of users per Year

Materials used

  • Smartphone
  • Tablet

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

Offline use


Open Source


Open Data


Independent evaluation

auto-evaluated or evaluated by a related organization



Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Ethiopian Midwives Association

Health: Healthcare professionals and structures

Ministry of Health, Department of Training and Research, Laos

Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

OBGYN Association Laos

Health: Healthcare professionals and structures