Fondation Pierre Fabre

Using ICT to reduce mortality due to a lack of blood in health facilities

Main beneficiary country:

About the sponsor

Diambars Mobile

Diambars Mobile is a technological start-up offering innovative and high social impact services based on mobile (SMS, mobile applications), the Web and free software.

Sector: Industrial: Startups, enterprises, etc.

Country of origin: Senegal

The organisation has:

Full-Time Equivalents
Service providers

Initiative overview

Healthcare themes targeted

  • Mother and child health
  • Chronic diseases
  • Emergency services

Stage of development:

  • Routine project/operational

Area where initiative is utilised

  • National (in one country only)

Initiative start date

  • 05/02/2015


Financing method

  • Private (private investors, crowdfunding, philanthropy, etc.)
  • NGO

Economic model(s)

  • Revenue generated by the beneficiaries/healthcare facilities
  • Subsidies
  • Advertising

About the initiative

According to WHO and UNICEF, every minute on average a woman dies while giving birth. Overall, more than 30% of maternal deaths are due to bleeding, poorly compensated because of a lack of blood. The reasons are: a lack of blood donors, insufficient supply and the problem of routing. In addition, up to 65% of blood transfusions are delivered to children under 5 years of age in developing countries. Senegal has only 0.45% of blood donors on its total population and thousands of people (mostly women and children) lose their lives due to a lack of blood transfusions each year. HOPE aims to fight against the unavailability of a blood bag when needed, but also to respond to a need to raise awareness among populations (changing behaviors) about blood donation.

Existing solutions used in health structures in Africa are mostly obsolete. In African countries, the mobile phone penetration rate exceeds 60% on average to date. With the advent of Internet, social networks, smartphones, people are increasingly connected. Thanks to HOPE, health structures are becoming digital and using new channels to reach people more effectively. Therefore, HOPE uses this gathering force of social networks and technology in general to better communicate with blood donors and potential donors. It is a privileged means of raising awareness among as many people as possible about the importance of blood donation, encouraging them to become regular blood donors to be active in this fight and save lives.

HOPE is the first complete digital platform, dedicated to blood donation in Senegal and several African countries. It is a platform of applications based on SMS, IVR (Interactive Voice Response) in local languages ​​and the Web. These applications make it possible to boost the transfusion activity of a country thanks to a permanent and interactive communication with the donors, especially in case of urgent blood needs (very recurrent facts in Africa). In addition, these applications are very effective interfaces for blood donation awareness among populations. HOPE allows blood transfusion structures to create interconnected networks of blood donors and volunteers on which they can rely to support the need for blood products. It is important to note that HOPE focuses on maternal and child health because they are the two most affected by the lack of blood in health facilities in Africa (source: World Health Organization).

Fields of application:

Information, education and communication for behaviour change (IEC) - Taking care of medical needs using ICT

Target audience

  • Healthcare professionals and structures (hospitals, healthcare centres/clinics, health networks)
  • Entire population
  • Pregnant women
  • Young children (0-5 years)
  • Chronic patients requiring regular blood transfusions

Initiative objectives

  • Decreased mortality
  • Improved treatment
  • Self-sufficiency in blood products

Key figures

30000 Number of beneficiaries since launch

500 Number of users per Day

Materials used

  • Cellular (mobile) phone
  • Smartphone
  • Tablet
  • Computer

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

Offline use


Open Source


Open Data


Independent evaluation

auto-evaluated or evaluated by a related organization



Industrial: Startups, enterprises, etc.

Reach for Change

Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Centre National de Transfusion Sanguine

Health: Healthcare professionals and structures

La Marquise

Industrial: Startups, enterprises, etc.