Fondation Pierre Fabre

Giving access to accurate information regarding sexual and reproductive health and rights

Main beneficiary country:

About the sponsor

OneWorld UK

OneWorld is a non-profit UK-based organisation which innovates new media, mobile and web technologies for social good, helping people across the world to improve their lives and become active citizens. OneWorld engages partners across government, civil society, and the private sectors, to ensure programme sustainability. In the last few years, OneWorld has been working primarily in the sexual and reproductive health and rights (SRHR) and governance sectors, using human centered design approach and agile program management.

By working with target audiences to design solutions, OneWorld ensures at every step of the way that we are meeting their needs and creating a product that they are interested in using. This means OneWorld would work with youth, through a series of co-creation and testing workshops, to design new elements of its platform in Senegal - what is offered, what these elements look and feel like. The process then follows an iterative process, always feeding back and testing with users as the product is being developed and incorporating results from testing sessions. This process continues throughout the program’s lifespan, continually testing and improving offerings.

Sector: Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Country of origin: United Kingdom

Contact the sponsor

The organisation has:

Full-Time Equivalents
Service providers

Initiative overview

Healthcare themes targeted

  • Sexual and reproductive health
  • Mental health

Stage of development:

  • Routine project/operational

Area where initiative is utilised

  • National (in one country only)

Initiative start date

  • 01/01/2011


Financing method

  • NGO

Economic model(s)

  • Donations

About the initiative

Almost all young people in sub-Saharan Africa – including Senegal – grow up without access to information about their sexuality, SRHR and human rights, primarily because of taboos and stigma embedded in local cultures, traditions and religions. As a result, millions of these young people are more vulnerable than they need to be – vulnerable to sexually transmitted infections (STI), unplanned pregnancies, exposure to unsafe abortion, early and or forced marriages, HIV/AIDS, stigma and discrimination. In Senegal in particular, a traditional and patriarchal culture is a major barrier to youth accessing both SRH services as well as accurate, unbiased information.

However, there is an opportunity to address these vulnerabilities by providing information on SRHR and modern contraceptives directly to adolescents through ICTs (information communication technologies). There is remarkable interest in digital tools among young people, posing a unique opportunity for these channels. Providing a safe, confidential platform that provides stigma-free and accurate information on SRHR is an opportunity to increase knowledge, change attitude and uptake of modern contraceptives and address these vulnerabilities.

The proposed solution works with the existing ecosystem in several ways. OneWorld has been working with a wide range of sexual and reproductive health NGOs and the government in order to craft this project over the past 8 years. Working with this ecosystem has allowed OneWorld to build on their efforts, bring together their expertise and spread knowledge about user centered design methodology. It is through this collaboration that the “Apprendre a Vivre program” was created. OneWorld realized young people needed a safe space to seek answers to their questions and find resources and information related to topics that are normally taboo. Working with SRHR NGOs and the Ministry of education, allowed to build on their knowledge base to build out range of offerings and deliver it to young people where they are already located -- on social media, online, in schools and in youth centres.

The project also strengthens existing systems by providing teachers in schools additional teaching resources around these topics and by referring young people to youth SRH centres.

OneWorld has been working in Senegal to implement a “Learning about Living Program” since 2011, working in conjunction with a group of local and international NGOs, private telecom operators as well as the government. Some of the partners include, Groupe d’Etude et d’Education à la Population (GEEP), Réseau d’Appui aux Initiatives de Développement, Réseau Africain pour l’Education et la Santé (RAES), Salaam-Sattaar, Division Médicale Scolaire du Ministère de l’Education nationale, Projet de Promotion des Jeunes, and ENDA GRAF SAHEL.

With this consortium, OneWorld has developed “Learning about Living”, or “Apprendre à Vivre, Senegal” - which comprises the ClickInfoAdo, Bip Info Ado and a radio program run through OneWorld’s partners, RAES, in Dakar and Mbour which has been offered in Senegal over a period of 8 years. The program was designed to use ICTs to provide information and life skills to foster behavior change and improve reproductive health outcomes among young people. It seeks to achieve this through reducing high risk behavior which may lead to HIV or other STIs, unplanned pregnancies, complications from unsafe abortions and maternal mortality. By empowering young people to get SRH information in a safe and free space which digital tools provide, and by promoting positive alternatives to societal norms, the program sought to address some of the most important challenges facing adolescents in Senegal using innovative technologies. An eLearning curriculum called Click InfoAdo was adapted from an approved curriculum  and is available both offline (installed on computers using flash drives) and online, and was designed for use in schools and youth centers to reach both in and out-of-school youth to aid educators and youth in comprehensive sexual and reproductive health education.

Components of the program include utilizing soap opera type form of bringing content to life via (1) lessons on a range of SHRH themes including interactive and educative games and engaging exercises (2) a confidential question and answer service available on the website, Facebook private messaging and via SMS through a free short code 2100 (3) guides for teachers including discussion guides and games (4) youth friendly radio programmes across the country (5) a blog created for and by youth (6) YouTube videos and (7) a monthly question and answer competition.

This initiative had been adapted and implemented in several countries over the last ten years, successfully providing information and access to services for young people in Senegal, Benin, Mali, Morocco, Egypt, Nigeria and Cambodia, with beneficiaries’ satisfaction measured through independent evaluations.

Fields of application:

Information, education and communication for behaviour change (IEC)

Target audience

  • Children - adolescents (ages 6-18)

Initiative objectives

  • Decreased mortality
  • Decreased morbidity
  • Reduced suffering

Key figures

203315 Number of beneficiaries since launch

29045 Number of users per Year

Materials used

  • Cellular (mobile) phone
  • Smartphone
  • Tablet
  • Computer

Technologies used

  • Mobile telecommunications (without data connection)
  • Internet
  • Mobile app (Android, iOS, Windows Phone, HTML5, etc.)

Offline use


Open Source


Open Data


Independent evaluation

auto-evaluated or evaluated by a related organization


Groupe d’Etude et d’Education à la Population (GEEP)

Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Réseau d’Appui aux Initiatives de Développement

Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Réseau Africain pour l’Education et la Santé (RAES)

Organizational: Communities, public authorities, NGOs, associations, foundations, etc.


Organizational: Communities, public authorities, NGOs, associations, foundations, etc.