Fondation Pierre Fabre

Raise awareness among populations about good health and nutritional practices through the regular diffusion of personalised information via SMS and multimedia tools using Bluetooth

Main beneficiary country:
Burkina Faso

About the sponsor


Founded in 1976, Gret is an international development NGO governed by French law that works in the political sphere to provide sustainable and innovative solutions for the challenges of poverty and inequality. Gret is a professional NGO, through its vision of the development sector that it wants to enhance with innovative knowledge and solutions, through the involvement of populations in the Global South which it considers to be players for development, and through its practices. Considering that working towards development requires a global and multi-disciplinary approach, Gret is involved in seven areas: Agriculture (affiliates and agricultural policies), Citizenship and democracy, Drinking water and purification and waste, Management of natural resources and energy, Microfinance and professional integration, Health (nutrition and social protection), Cities for all, and decentralisation.

Most of the work Gret carries out involves field projects. Through expert analysis, network facilitation, and the production of references derived from its practices, it shares its knowledge and influences practices and policies for fairer development on a local and global level, from villages to international authorities.

Sector: Organizational: Communities, public authorities, NGOs, associations, foundations, etc.

Country of origin: France

Contact the sponsor

The organisation has:

Full-Time Equivalents
Service provider

Initiative overview

Healthcare themes targeted

  • Mother and child health
  • Nutrition
  • Sexual and reproductive health

Stage of development:

  • Pilot project/testing/trials

Area where initiative is utilised

  • Local (in one city/town/village)

Initiative start date

  • 01/01/2015

Initiative end date

  • 02/02/2018


Financing method

  • Public (grant/subsidies, call for proposals/call for tender, etc.)

Economic model(s)

  • Subsidies

About the initiative

In Gourma province, one in two children suffers from chronic or acute malnutrition due mainly to poor feeding practices, hygiene and delayed medical care.

At present, awareness raising and the dissemination of health and nutrition information are mainly limited to group talks and home visits that are costly in terms of time and financial resources, and do not reach remote populations. 75% of the women in Fada have at least one mobile phone: and this is an opportunity to improve the health of the most remote communities at a low cost.

AlloLaafia is a service to raise awareness about health and nutrition practices through the regular dissemination of personalised information to women and mothers and their husbands by means of SMS and voice messages. The campaigns are based on three main themes:

- Infant and young child feeding (IYCF): for this theme, the messages are personalised and disseminated according to the age of the child. They provide guidance to parents until their child reaches his or her second birthday

- Pregnancy monitoring: for this theme the messages are personalised and adjusted to the stage of pregnancy and sent to the expectant mother until her due date.

- Family planning: for this theme, the messages are personalised and disseminated according to the beneficiary’s gender.

The objectives are to reach 20,000 women and men through its campaigns in the Fada N'Gourma commune in eastern Burkina Faso, and to improve maternal and infant care knowledge and practices, as well as IYCF (by at least +10 points)

People began registering on the digital messaging platform on 06/06/2016.

Fields of application:

Health professional training - Information, education and communication for behaviour change (IEC)

Target audience

  • Pregnant women
  • Young children (0-5 years)
  • Patient family/entourage

Initiative objectives

  • Improvements in knowledge

Key figures

12900 Number of beneficiaries since launch

2300 Number of users per Day

Materials used

  • Cellular (mobile) phone
  • Tablet

Technologies used

  • Mobile telecommunications (without data connection)

Offline use


Open Source


Open Data


Independent evaluation



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